Blending Operations and Experience Design

“If you have a dream, it you can’t just kind of follow it and expect it to happen. You have to chase it aggressively.”

Blending creativity with strategy unlocks the magic that keeps dreams alive. During my conversation with Bob Weis, former President of Walt Disney Imagineering, we explored the relationship between operations and experience design. It’s a bond where creativity meets practicality. That’s where the magic happens.

Imagine having a team of visionaries who design awe-inspiring experiences. Then having another team who brings those experiences to life every single day. Bob and I believe that this blend of creativity and operations is what makes Disney an extraordinary place. Together, our teams have built environments that meet and exceed expectations of millions of guests worldwide.

Bob talked about the relentless pursuit of innovation at Disney. Every project pushes the envelope of creativity. It’s not just about technology or grandeur though. It’s about heartfelt storytelling that resonates with families of all kinds. Each creative endeavor is a team sport that depends on collaboration, passion, and a shared vision.

The endless curiosity of the Imagineers is always amazing. They’ve mastered the art of turning dreams into reality consistently, 365 days a year. The dedication to making everything matter is where the magic lies.

Creativity is a big challenge today. But if you chase your dream, extraordinary results can be achieved. Ask yourself what more you can do. That unlocks an extraordinary potential to create your own magic.